Different distribution models are being pursued in the eBook app market. Oyster, a brand new eBook app, is using a subscription-based model similar to Netflix or Spotify; the Oyster user pays a monthly subscription ($10 per month), which enables the user to download and read as many eBooks as they desire. Exploration and discovery are emphasized in the app: the app’s home page enables users to easily browse, every book has a “related” tab that shows users similar titles, there are a number of curated and edited booklists, and there’s a social media/Oyster community component enabling users to see what titles their friends like. Content is one of the big questions, though, among the big publishers, HarperCollins’s books are available on Oyster.
OverDrive Media Console’s distribution model is to offer eBooks to patrons for free, but limits how many users can simultaneously access a particular title. In OverDrive’s model, a user’s local public library determines what content is available by purchasing licenses to individual eBook titles. How many licenses the library purchases determines how many copies of the eBook are available to patrons. Just like their physical counterparts, if a patron discovers the eBook they are interested in is currently checked out, they will not be able to access it immediately; the user can place a hold on it for future access. The app isn’t as attuned to exploration and discovery as the Oyster app; there are new book and curated book lists, but the app is more centered on catalog searching.
The classic model of eBook distribution is the reader pays for the eBook they wish to read on a book-by-book basis, and uses the eBook app tied to the marketplace they used to make the purchase. Books purchased on Amazon are read on the Kindle app, Barnes & Noble purchases are read on the Nook app, and iTunes Store purchases are read on the iBooks app.
These distribution models, of course, are centered on the consumer eBook industry, but what type of format will be the most successful in the legal eBook industry? How much carryover will there be? OverDrive is already instituted with Lexis eBooks—which we’ll cover on Thursday, but would an Oyster-like subscription-model be successful? How could a law library fit in to the more direct-to-consumer models, like Amazon’s, Barnes & Noble’s, and iTunes’s?